The Santam Yellow Umbrella
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Pendoring Design Challenge
Reimagine one of South Africa’s most iconic brand marks and win R20 000!
We’re calling on all creative students to rethink one of South Africa’s most recognisable logos: Santam’s yellow umbrella. How can this iconic brand reinvent itself beyond 2025 and for the digital space, while maintaining its brand essence?
What’s at stake?
The winner will walk away with an incredible R20,000 cash prize.
The brief
Santam has been a trusted leader in the South African insurance industry for over a century, and its iconic yellow umbrella logo symbolises protection, safety, and reliability. Now, we’re looking to the next generation of creative thinkers to bring fresh, innovative ideas to this beloved symbol.
In this challenge, Pendoring invites students to reimagine the iconic Santam yellow umbrella logo in a way that reflects Santam’s commitment to progress, protection, and creativity. Your challenge is to redesign or re-envision the logo while preserving its recognisable essence. How can you take a well-known brand mark and give it a modern twist while staying true to the values it represents?
A new logo needs a grand debut, and we also want to see your ideas for launching this logo at an event like the 2025 Pendoring Awards – and make it spectacular!
Deadline for submissions: 15 November 2024
Design guidelines
- Your design should be inspired by the yellow umbrella, maintaining its core symbol as a recognisable element of Santam’s identity.
- Showcase your creativity and design skills while aligning with Santam’s brand values of trust, protection, and reliability.
- Please use professional design tools to create your submission, as you will be asked for open files if you are the winner.
- Sell your designs: Develop a short presentation showing how your design will be used in marketing materials or other creative applications.
Submission requirements
- A high-resolution/vector version of your redesigned logo in PDF, PNG, or JPEG format.
- A short rationale (max. 300 words) explaining your design choices and how they reflect the values of Santam.
- A presentation showcasing how this new logo would look on brand touchpoints.
- A paragraph explaining how you would unveil the new brand identity at the Pendoring Awards, with optional images to support your idea.
To find out more about Santam and learn about the brand you are designing for, visit www.santam.co.za
Make sure to submit your entry by 15 November 2024 using the entry form below.
Entries are open to any student at a tertiary level in South Africa. Participants must be 18 years or older and be a registered student at a South African tertiary education institution.
Have any questions? Feel free to send an email to hello@pendoring.co.za
