Entry Steps
01.
Read the Rules
Make sure your entry is eligible. All entries must be commercially published, launched or aired to a substantial audience for the first time between 1 August 2019 - 11 September 2020, and must be approved by the brand/client. Entries close 2 October 2020.
The Pendoring Awards encourages the creative evolution of indigenous language communication. Quite simply, at Pendoring, we speak South African!
Work created in the following languages is eligible for entry: Afrikaans, isiNdebele, isiXhosa, isiZulu, Setswana, Sepedi, Sesotho, siSwati, Tshivenda, Xitsonga. Entries closed on Friday, 2 October 2020, and judging is currently underway. Watch this space for results, winners and beautiful work built around our official languages.
Entry Fees
Entry fees are non-refundable.
Entries must be submitted online, paid in full by Friday, 2 October 2020 to avoid a 10% late fee. Value-added tax of 15% is payable and charged on entries.
Method of payment
Categories
Categories are only eligible for South African non-English languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, siSwati, Xitsonga, Tshivenda, Setswana, Sepedi or Sesotho. All entries must come with an English translation.
Students may only enter in the student category. Where possible, student work should be submitted by the School/College/University, rather than directly by the student.
All categories are single entries, unless otherwise stated. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.
Please check the ‘Preparation Guidelines’ for each category for detailed information on what formats to use when submitting your entries.
Please check the ‘Rules’ to ensure your entry is eligible.
There are 9 main categories:
Design
Digital & Interactive Communication
Film
Print Communication
Radio & Audio
Outdoor & Out-of-Home
Live Communications
Integrated Campaign
Student Awards
Pendoring Prizes
01.
Prestigious Umpetha Award
The gold winners of all work in all the categories, with the exception of students, are considered for this award. The winner of the Prestigious Umpetha Award receives:
An overseas study tour to the value of R100 000 (valid only in 2021) or an equivalent to this, the Pendoring Prestigious Umpetha Award and trophy.
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FAQ
Curiosity, creativity and cultural capital: How to get your Pendoring glow-up!
With the Covid-19 pandemic resulting in the cancellation of all our on-site school visits this year, we offered the inaugural #SpeakSouthAfrica webinar for creative students in tertiary institutions across the country. If you missed, don’t worry. We got your back!
Joined by award-winning copywriter and 2019 Pendoring Prestigious Umpetha winner, Sanele Ngubane; Head of Strategy at Vega School, Dr. Carla Enslin and creative strategist Sizakele Marutlulle Pendoring General Manager, Eben Keun talked about curiosity, creativity and unearthing cultural capital to tell authentic stories that energise South African audiences.
Press play to see more of this conversation.