2021 ENTRIES ARE CLOSED
Pendoring embraces country and industry to promote, unify and celebrate the richness of South Africa’s creative content in all its indigenous languages.
Originally created in 1995 to promote and stimulate the use of Afrikaans in advertising, Pendoring has gone through a number of changes to celebrate all our indigenous languages.
In 2016, we amended our rules so that all indigenous languages could compete on equal footing and in 2018, we went a step further and eliminated prizes that rewarded Afrikaans separately from the remaining 9 languages.
In 2020 we took steps to ensure that Pendoring doesn’t promote creative content creation in just the advertising industry, but now also welcomes books, music videos, social media content and so much more – as long at least 70% of the entry is in an indigenous language.
Pendoring is also unique in that it is the only advertising competition in SA with substantial cash prizes, not only for the overall winners, but also for gold and silver winners in each category.
Pendoring encourages the creative evolution of indigenous language communication. Quite simply, at Pendoring, we speak South African!
isiNdebele Afrikaans isiXhosa Setswana Siswati Sesotho Sepedi Tshivenda isiZulu Xitsonga
A truly South African celebration
A truly South African celebration
The Pendoring 2021 awards ceremony was a virtual celebration of South African indigenous language creative content, with presenters Coconut Kelz and Lady Skollie, accompanied by multilingual, live-looping performance art showpiece uKhoiKhoi, dancers Mbali Nkosi and Charlston van Rooyen, and 1Revolution brass band.
The Pendoring 2021 awards ceremony was a virtual celebration of South African indigenous language creative content, with presenters Coconut Kelz and Lady Skollie, accompanied by multilingual, live-looping performance art showpiece uKhoiKhoi, dancers Mbali Nkosi and Charlston van Rooyen, and 1Revolution brass band.
Nine Categories
Categories are only eligible for South African non-English languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, siSwati, Xitsonga, Tshivenda, Setswana, Sepedi or Sesotho.
All entries must come with an English translation.
Students may only enter in the student category. Where possible, student work should be submitted by the school/college/university, rather than directly by the student.
All categories are single entries unless otherwise stated. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.
Please check the ‘Preparation Guidelines’ for each category for detailed information on what formats to use when submitting your entries.
DESIGN
Digital & Interactive Communication
FILM
Print
Communication
Radio
& Audio
Outdoor
& Out-of-Home
Live
Communications
Integrated
Campaign
Student
Awards
Prizes
01.
Prestigious
Umpetha Award
The gold winners of all work in all the categories, with the exception of students, are considered for this award. The winner of the Prestigious Umpetha Award receives:
An overseas study tour to the value of R100 000 (valid only in 2021), or an equivalent to this; AND the Pendoring Prestigious Umpetha Award and trophy.
02.
Student awards
One overall student winner is selected from the gold winners. This winner receives R10 000.
Each gold winner receives R6 000, a gold Pendoring trophy and a certificate.
03.
Craft awards
Craft entries are only eligible for a Craft Gold or a Craft Certificate.
Each gold winner will receive a Gold Craft Certificate.
Each silver winner receives R2 500, a silver Pendoring trophy and a certificate.
04.
Gold & silver
winners
Each gold winner receives R6 000, a gold Pendoring trophy and a certificate.
Each silver winner receives R2 500, a silver Pendoring trophy and a certificate.
01.
Prestigious
Umpetha Award
The gold winners of all work in all the categories, with the exception of students, are considered for this award. The winner of the Prestigious Umpetha Award receives:
An overseas study tour to the value of R100 000 (valid only in 2021), or an equivalent to this; AND the Pendoring Prestigious Umpetha Award and trophy.
02.
Student awards
One overall student winner is selected from the gold winners. This winner receives R10 000.
Each gold winner receives R6 000, a gold Pendoring trophy and a certificate.
03.
Craft awards
Craft entries are only eligible for a Craft Gold or a Craft Certificate.
Each gold winner will receive a Gold Craft Certificate.
Each silver winner receives R2 500, a silver Pendoring trophy and a certificate.
04.
Gold & silver
winners
Each gold winner receives R6 000, a gold Pendoring trophy and a certificate.
Each silver winner receives R2 500, a silver Pendoring trophy and a certificate.
