In 2016, we amended our rules so that all indigenous languages could compete on equal footing and in 2018, we went a step further and eliminated prizes that rewarded Afrikaans separately from the remaining ten indigenous languages.
We’ve also taken steps to ensure that Pendoring promotes creative content creation beyond the advertising industry, and now also welcomes books and publication design, music videos, social media content and so much more – as long at least 70% of the entry is in an indigenous language.
Pendoring now officially accepts entries in South African Sign Language – the country’s 12th official language.
Pendoring is also unique in that it is the only advertising competition in SA with substantial cash prizes, not only for the overall winners, but also for gold and silver winners in each category.
The annual Pendoring Awards celebrate South African indigenous language creative content, and the best of South African talent.
All entries must include an English translation.
Students may only enter the student category. Where possible, student work should be submitted by the school/college/university, rather than directly by the student.
All categories are single entries unless otherwise stated. If, in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.
Please check the “Preparation Guidelines” under each category for detailed information on what formats to use when submitting your entries.
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