Entry Steps

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01.

Read the Rules

 

Make sure your entry is eligible. All entries must be commercially published, launched or aired to a substantial audience for the first time between 1 August 2019 - 11 September 2020, and must be approved by the brand/client. Entries close 2 October 2020.

The Pendoring Awards encourages the creative evolution of indigenous language communication. Quite simply, at Pendoring, we speak South African!

 

Work created in the following languages is eligible for entry: Afrikaans, isiNdebele, isiXhosa, isiZulu, Setswana, Sepedi, Sesotho, siSwati, Tshivenda, Xitsonga. Entries closed on Friday, 2 October 2020, and judging is currently underway. Watch this space for results, winners and beautiful work built around our official languages.

 

Entry Fees

Entry fees are non-refundable.

Entries must be submitted online, paid in full by Friday, 2 October 2020 to avoid a 10% late fee. Value-added tax of 15% is payable and charged on entries.

 

Method of payment

Categories

Categories are only eligible for South African non-English languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, siSwati, Xitsonga, Tshivenda, Setswana, Sepedi or Sesotho. All entries must come with an English translation.

Students may only enter in the student category. Where possible, student work should be submitted by the School/College/University, rather than directly by the student.

All categories are single entries, unless otherwise stated. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Please check the ‘Preparation Guidelines’ for each category for detailed information on what formats to use when submitting your entries.

Please check the ‘Rules’ to ensure your entry is eligible.

 

There are 9 main categories:

Design

Digital & Interactive Communication

Film

Print Communication

Radio & Audio

 

Outdoor & Out-of-Home

Live Communications

Integrated Campaign

Student Awards

Pendoring Prizes

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01.

Prestigious Umpetha Award

 

The gold winners of all work in all the categories, with the exception of students, are considered for this award. The winner of the Prestigious Umpetha Award receives:

 

An overseas study tour to the value of R100 000 (valid only in 2021) or an equivalent to this, the Pendoring Prestigious Umpetha Award and trophy.

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FAQ

 

Q.

A.

All work flighted or commercially aired between 21 August 2019 - 25 September 2020 can be entered. 

What work can be entered into Pendoring?

Q.

A.

Categories are only eligible for non-English South African languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, Siswati, Xitsonga, Venda, Setswana, Sepedi or Sesotho. All entries must be submitted with an English translation.

Can my work be entered into multiple categories?

Q.

A.

All entries are single, unless otherwise stated. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

What are the entry fees for 2020?

Q.

A.

The fees to enter work vary depending on the entry section. To see the prices and entry sections on our website, www.pendoring.co.za/entry-details

Do I need any consent or approval to enter my work?

Q.

A.

All entries must be approved by the relevant client for whom the work was produced for. All necessary permissions and agreements with third parties and/or other licenses must be obtained prior to the entry.

What is the criteria for Student work?

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A.

Any student work created and submitted during 2019 and up to 25 September 2020 may be entered. Where possible, the work should be submitted by the registered educational institution (School/College/University).

How is the work judged?

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A.

Work is judged anonymously in two rounds - this means that the judges do not know the agency that entered the work and judge only on the merit of the entry.

When will we know if our work has been shortlisted for an award?

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A.

Finalists will be announced 2 weeks prior to the awards evening on our website: www.pendoing.co.za

When are the Awards?

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The awards evening will take place on Thursday, 29 October 2020 during a digital event.

Why can I not upload media to my media library?

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A.

Please check the entry Preparation guidelines for media specifications. Remember, when uploading your video files to the media library to select the correct “media type”. “Default” is for videos up to a maximum of 2-minute and “Supporting video only” will be for videos over 2 minutes. Maximum file size for videos is 400MB

Curiosity, creativity and cultural capital: How to get your Pendoring glow-up!

With the Covid-19 pandemic resulting in the cancellation of all our on-site school visits this year, we offered the inaugural #SpeakSouthAfrica webinar for creative students in tertiary institutions across the country. If you missed, don’t worry. We got your back!

Joined by award-winning copywriter and 2019 Pendoring Prestigious Umpetha winner, Sanele Ngubane; Head of Strategy at Vega School, Dr. Carla Enslin and creative strategist Sizakele Marutlulle Pendoring General Manager, Eben Keun talked about curiosity, creativity and unearthing cultural capital to tell authentic stories that energise South African audiences.

 

Press play to see more of this conversation.

The truly South African advertising awards.

© Pendoring 2020