Enter the Pendoring Awards
before 30 September 2024

Pendoring encourages the creative evolution of indigenous language communication.


Quite simply, at Pendoring, we speak South African!

Pendoring has gone through a number of changes since it was first founded in 1995.

In 2016, we amended our rules so that all indigenous languages could compete on equal footing and in 2018, we went a step further and eliminated prizes that rewarded Afrikaans separately from the remaining ten indigenous languages.

We’ve also taken steps to ensure that Pendoring promotes creative content creation beyond the advertising industry, and now also welcomes books and publication design, music videos, social media content and so much more – as long at least 70% of the entry is in an indigenous language.

Pendoring now officially accepts entries in South African Sign Language – the country’s 12th official language.

Pendoring is also unique in that it is the only advertising competition in SA with substantial cash prizes, not only for the overall winners, but also for gold and silver winners in each category.

Let’s work together to disrupt the status quo. We’re here to answer any queries or discuss how we can grow the use of indigenous languages in SA.

The annual Pendoring Awards celebrate South African indigenous language creative content, and the best of South African talent.

Categories are only eligible for South African non-English languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, siSwati, Xitsonga, Tshivenda, Setswana, Sepedi, Sesotho or South African Sign Language.

All entries must include an English translation.

Students may only enter the student category. Where possible, student work should be submitted by the school/college/university, rather than directly by the student.

All categories are single entries unless otherwise stated. If, in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Please check the “Preparation Guidelines” under each category for detailed information on what formats to use when submitting your entries.

Prestigious Umpetha Award

The gold winners of all work in all the categories (with the exception of students) are considered for this award.

The Prestigious Umpetha Award winner will receive a trophy, certificate, and Pendoring will pay for the work (a single entry) to be entered into The One Show.

Professional Craft Awards

Craft entries are only eligible for a Craft Gold or a Craft Certificate.

Each winner receives a certificate.

Professional Gold & Silver Winners

Each gold winner receives a Gold Pendoring trophy and a certificate.

Each silver winner receives a Silver Pendoring trophy and a certificate.

Overall Student Winner & Student Awards

One overall student winner is selected from the gold winners. The Overall Student Winner receives R10 000.

Each gold winner receives a Gold Pendoring trophy and a certificate.

Each silver winner receives a Silver Pendoring trophy and a certificate.

Craft Gold and Craft Certificate winners receive a certificate.