The official rankings of the 2019 Pendoring Awards have been released. The rankings provide an overview of the performance of agencies and schools based on advertising and brand communications content submitted to this year’s awards.
Joe Public has ranked in the top spot overall, with a total of 261.5 points. The Odd Number and FCB Africa take second and third place, with 136 and 107 points respectively. TBWA Hunt Lascaris, who won the Prestigious Umpetha Award for the campaign The Real Cost of Being Zulu, ranked in the fourth position with 100 points.
Red & Yellow Creative School of Business ranked as the top educational institution with 74 points, followed by AAA School of Advertising (68 points), North-West University (61 points), Vega (52 points) and the University of Johannesburg (32 points).
The Pendoring ranking points are awarded as follows: finalists receive 2 points each, craft certificates 4 points and gold craft winners 7 points. A silver Pendoring receives 8 points, a campaign silver gets 12 points, a gold Pendoring 10 points and a campaign gold 15 points. Campaign craft certificates receive 6 points each, while campaign gold craft gets 10.5 points and the Prestigious Umpetha Award and Overall Student Winner 20 points each.